room for improvement
a brand focused on consistent improvement - the never ending battle to always be the best!
"crafting the most comfortable street inspired athleisure essentials"
iconic by design
rfi became a self-defining brand with a focus on designing and crafting an alternative good to fast fashion that focuses on 3 core principles;
comfort, quality, & sustainability.
The unique cut & design, accented by premium blends of eco-friendly materials, biodegradable dyes, and engineered to create zero waste became the foundation to rfi's iconic series.