room for improvement

a brand focused on consistent improvement - the never ending battle to always be the best!

"crafting the most comfortable street inspired athleisure essentials"

iconic by design

rfi became a self-defining brand with a focus on designing and crafting an alternative good to fast fashion that focuses on 3 core principles; 

comfort, quality, & sustainability. 

The unique cut & design, accented by premium blends of eco-friendly materials, biodegradable dyes, and engineered to create zero waste became the foundation to rfi's iconic series.

the rfi story