about us
pulling back the curtain:
rfi was originally founded by Kyle Klooster when he found himself looking to make a difference and impact the way we look at improvement in both ourselves and the world around us.
Originally referenced back as a negative response when someone is needed to apply themselves when lack of inspiration proceeds, but turned into a craft that changed the way he viewed his surroundings.
rfi became a self-defining brand with a focus on designing and crafting the most comfortable essential for everyday wear with 3 key elements; Comfort, Quality, & Sustainability. The unique design, cut, and feel accented by a premium blend of eco-friendly materials would become the foundation to rfi's iconic essentials.
pulling back the curtain
rfi was originally founded by Kyle Klooster when he found himself looking to make a difference and impact the way we look at improvement in both ourselves and the world around us.
Originally referenced back as a negative response when someone is needed to apply themselves when lack of inspiration proceeds, but turned into a craft that changed the way he viewed his surroundings.
rfi became a self-defining brand with a focus on designing and crafting the most comfortable essential for everyday wear with 3 key elements; Comfort, Quality, & Sustainability. The unique design, cut, and feel accented by a premium blend of eco-friendly materials would become the foundation to rfi's iconic essentials.
"the concept of rfi is building sustainable goods with a focus on wearability, comfort, and timelessness. through uncompromising quality, fit, and Canadian craftsmanship. rfi introduces a new vision of eco-friendly modern design to North American luxury fashion."
With the fashion industry having the largest environmental footprint of any economic sector, and being a top contributor to the warming of our planet and the depletion of its resources rfi is focused on recreating an industry age method and focusing on 100% sustainability.
Fashion being one of the fastest growing sectors in the world, but with this growth comes a cost: according to recent estimates, it generates around 10% more greenhouse gas emissions than road transportation.
A sustainable future for the fashion industry will need to be grounded in both technological innovation and social change-efforts that will need to be driven by public policy in tandem with private-sector investment and creative leadership from all levels of society and this is where it all begins.
"where comfort meets quality and the story of Canadian craftsmanship creating premium quality goods"