room for improvement, a brand that celebrates the power of rebuilding and self-improvement. rfi's goal is to provide an authentic, simplistic luxury brand that focuses on minimalistic branding and premium quality material—all while providing the best possible experience to our customers.
The mission of rfi is to build a brand that provides luxury quality and an authentic Canadian clothing.
rfi focuses on the environmental and social impact of fashion. The goal is to provide a simplistic luxury brand with minimalistic branding to draw focus on the quality, feel, and craft while providing the best possible product.
This will become the foundation to rfi's iconic essentials.